Research - CD Cover (4)

This is the CD cover for Sash's album 'The Best of'.

The main colours used within this cover is black, white and blue, along with the silver font. The dark background colour of black has been used to represent a night-time setting, where the dance genre is in full force. The graphic edited 'sphere' behind the font is clearly linked with the technological influence behind the dance genre. Also, the purple/pink insert on the cover that shows the audience certain tracks on the album is positioned to the bottom left of the cover. The purple/pink insert is clearly that colour to stand out, as it clashes with the original colours of the album. Pink is also an attention grabbing colour, and also appeals to the female orientated audience, which is particularly stronger than the male audience. Blue is used as the strobes of outward lights possibly to connote infinity, due to the association with the sky and the sea, therefore suggesting the power of the artist.

The font is positioned central of the cover, so that it's attention grabbing for the specific audience. Also the sphere of light behind the font is central, with light coming from the sphere outwards. This represents the dominance of the font upon the cover, as the light is generated from behind it. Also, the exploding sphere could represent the birth of a new artist as it has similarities to the 'Big Bang'.

The cover does represent the dance genre well, but more so to the more intense audience, who prefer a more intense dance sub genre such as drum and bass. Also, the colours of blue and black involved on the cover could suggest that the cover is aimed at the male target audience that take a preference to the dance genre. The black background suggests a night life setting, but may, however, connote a mystery about the album, creating an enigma for the target audience. The tone of the album is clearly positive if targeted towards the correct audience, due to the edited technologies involved within the cover and the chosen font. The fact that the edited lighting is placed behind the font applies a dominance to the font, as previously mentioned.

The font which has been chosen for this cover is in capitals, reinforcing the dominance of the artist's name. The font is also of a silver, metallic colour, suggesting the modernity of the dance genre, whilst representing the technological influence that is applied within the genre. The font of the artist's name is also bold, and sharp, also connoting the modern influence upon the genre. On the other hand, the font used for the album name is of a more simple nature, and is positioned below the artist's name in a smaller size font. The idea that the artist's name is of a larger font than the album name suggests that it is the name of the artist that will attract the correct target audience, and not the album name. The font is also brighter than the background colours, enhancing the significance of the font. In addition, the font on the pink insert is white, simply because it is striking on a pink background and stands out clearly.