This is the album cover for Eric Prydz's album 'Fade Away'.
The general colour involved within the cover are yellows merged with pinks; connoting a feeling of tranquillity, as the colours represent a sunset. There are also colours of black and white, which are clearly exposed upon the colourful background, suggesting the dominance they possess within the CD cover.
The positioning of the female's face in the bottom right corner allows the font which is adjacent to the face to be more poignant, as the face is faced towards the font, therefore securing the audience to be drawn towards the font. The female's face is also a medium-close up shot, possibly to allow the conjunction between audience and the cover to intensify.
The cover seems to communicate the desired dance genre well, as the genre is usually 'associated more so with a female audience', thus the idea to include two female characters on the cover does conform to the specific genre. The dance genre is also popular abroad and in countries where 'clubbing' is popular; that is why the chosen colours where possibly used, along with the artificially created pier that is seen behind the female; to create a 'holiday' setting, and creating a feel-good factor for the desired audience, therefore increasing the underlying attraction towards the cover.
The target audience that this cover seems to be aimed at is a female audience of a teenage to
mid 20's age, as that is the stereotypical gender and age that tends to visit 'clubbing' destinations abroad. The female character on the cover reinforces this. The cover does propose a persuasion to purchase the product, as it does sustain the genre well, and targets the correct audience. The female character on the cover is represented as the type of target audience that the CD is targeted towards. The colour scheme and the general layout of the cover represents a powerful yet calm image that fits the dance genre well.
The cover suggests a clearly positive tone towards the target audience, due to the colour scheme. and the use of editing. The editing involved creates an artificial impression of a real setting; which does reinforce the dance genre, as the majority of music within the dance genre is created using computers and music editing software.
The font used for the artist's name is in a black, bold font, suggesting the need for the audience to be able to relate to the music artist, and the dominance that it must have upon the CD cover. Also, the artist's name is almost central of the cover, making it eye catching to the desired audience and attention grabbing. The name of the album in font is positioned above the artist's name and is in an orange colour. This does clash somewhat with the background colours, however it also reinforces the dance genre, and produces a feel-good factor. The idea that the artist's name is of a larger font than the album name suggests that it is the name of the artist that will attract the correct audience, and not the name of the album. Also, a shape is used, positioned from bottom left of the cover to the central point. This outlined shape is possibly used as an underlining effect for the artist's name, suggesting it's significance. The shape also acts as an enigmatic guide to the audience, as it points towards the font that is crucial to read.
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